A Guide to School Marketing

Dear Colorado League of Charter Schools Members, 

For over 30 years, the Colorado League of Charter Schools has supported charter schools in our state — helping schools reach higher levels of student performance and overall success by providing information, training, advocacy, resources, and support. 

From the start, the League has been an organization that represents high standards for student achievement in public charter schools. We believe in and act toward the future of high-quality, public school options available to all Colorado students. 

An important part of ensuring that Colorado children get the quality education they deserve is letting them know about the options available to them. And while options are critical for the charter school ecosystem, we cannot leave any groups of students behind. We are working on behalf of equity, and ensuring that we are raising up all students, all families, all geographies in the diverse quilt of our landscape.

As part of our marketing and communication support services, we offer you this guide, 

Step Up: A Guide to School Marketing. 

Whether you’re just getting started in planning, developing, or launching your new school or are already a fixture in your community and are looking to build enrollment in your school and community, we hope this guide will be helpful as you launch or redevelop your marketing, communication and enrollment efforts.

Please remember that the League is here to support you with your marketing and communications needs including:

• Marketing and communications planning. 
• Crisis communications coaching and support.
• Media relations guidance.
• Connections to quality service providers (consultants and vendors). 

Please contact us if we can be of assistance with your school’s communications and marketing efforts. 

Peter Mason, [email protected]
VP Communications
Colorado League of Charter Schools